Before proceeding to this article, you should read "How to create good intents for your chatbot"


In the formulations written below, entities written in italic mean that the parameter is not required.
Sometimes several intents will be created for the same answer. Separating formulations in intents allow you to manage your formulations in a clear way and gain time in the future for maintaining your intents. They all trigger the same story.

Example 1 - Update on order

Answer: 'To receive an update on your order you may use the Request Update button from within your account. Please allow the seller up to 24 hours to provide a response.'

Entities used:
@purchase
: purchase, order, package
@track
: track, follow

We built 2 intents, each one containing formulations with a different intention. 

  • first one: intention is to track the purchase
  • second one: intention is to know when the purchase will be received.

First intent formulations could be:
I need to @track my @purchase
I want to @track my @purchase
How can I @track my @purchase?
How do I @track my @purchase?
How to @track my @purchase?
Can I @track my @purchase?
Is there a way to @track my @purchase?
Can you help me to @track my @purchase?
I'd like to @track my @purchase
Where do I @track my @purchase?

Second intent formulations could be:
Where is my @purchase?
What is the timeline to get my @purchase?
When will my @purchase arrive?
When should I receive my @purchase?
I'm waiting for my @purchase
What is the expected delivery date for my @purchase?
What is my @purchase status?

Example 2 - Store locator

Answer: 'Use the store locator to find stores in your area. Then, visit each store's page to see store hours, directions, news, events and more.'

Entities used:
@near
: near, nearby, near by, around, close
@nearest
: nearest, closest

We built 2 intents: 

  • first one: user is asking for a store near to user location
  • second one: user is asking for the nearest store.

First intent formulations could be:
I need to find a store @near
I want to find a store @near
How can I find a store @near?
How do I find a store @near?
How to find a store @near?
Can I find a store @near?
Is there a way to find a store @near?
Can you help me to find a store @near?
I'd like to find a store @near
Where do I find a store @near?
Do you have a store @near?
Is there a store @near?
Find me a store @near

Second intent formulations could be:
I need to find the @nearest store
I want to find the @nearest store
How can I find the @nearest store?
How do I find the @nearest store?
How to find the @nearest store?
Can I find the @nearest store?
Is there a way to find the @nearest store?
Can you help me to find the @nearest store?
Do you know which is the @nearest store?
I'd like to find the @nearest store
Which store is the @nearest?
Do you know which is the @nearest store?
Find me the @nearest store

Example 3 - Change account personal information

Answer: 'Your account information can be found in the Settings section of your account: to change any of your personal information, click any option and follow the steps provided.'

Entities used:
@account_actions_verbs
: change, update, modify, edit
@account_actions_nouns
: change, update, modification, edit
@account
: information, info, settings, details, account, profile

We decided to build 2 intents for this answer: 

  • first one is dedicated to formulations in which the action is told in the form of a verb 
  • second one for formulations in which action is told in the form of a noun. 

First intent formulations could be:
I need to @account_actions_verbs my @account
I want to @account_actions_verbs my @account
How can I @account_actions_verbs my @account?
How do I @account_actions_verbs my @account?
How to @account_actions_verbs my @account?
Can I @account_actions_verbs my @account?
Is there a way to @account_actions_verbs my @account?
Can you help me to @account_actions_verbs my @account?
I'd like to @account_actions_verbs my @account
Where do I @account_actions_verbs my @account?

Second intent formulations could be:

I need to do a @account_actions_nouns to my @account
I want to do a @account_actions_nouns to my @account
How can I do a @account_actions_nouns to my @account?
How to do a @account_actions_nouns to my @account?
Can I do a @account_actions_nouns to my @account?
Is there a way to do a @account_actions_nouns to my @account?
Can you help me to do a @account_actions_nouns to my @account?
I'd like to do a @account_actions_nouns to my @account
Where do I do a @account_actions_nouns to my @account?
Do an @account_actions_nouns to my @account
User @account @account_actions_nouns  

Example 4 - Use Password Recovery Tool

Answer: 'I suggest using the Password Recovery Tool for your account: https://www.google.com/accounts/recovery/'

Entity used:
@credentials
: credentials, password, pass word, pwd, username, account, login
@recover
: recover, reset, find, retrieve
@login: login, log in, authenticate

3 intents were built, each one for a different use case:

  • first one: user wants to recover his credentials
  • second one: user has lost his credentials
  • third one: user has difficulty to login

First intent formulations could be:
I need to @recover my @credentials
I want to @recover my @credentials
How can I @recover my @credentials
How to @recover my @credentials
Can I @recover my @credentials?
Is there a way to @recover my @credentials?
Can you help me to @recover my @credentials?
I'd like to @recover my @credentials
Where do I @recover my @credentials?
I'm not able to @recover my @credentials
I'm unable to @recover my @credentials

Second intent formulations could be:
I can't remember my @credentials
I'm not able to remember my @credentials
I'm unable to remember my @credentials
I forgot my @credentials
I lost my @credentials
@credentials
are not working for me
My @credentials don't work
Where is the @credentials Recovery Tool?
I have a @credentials issue
I have a @credentials problem

Third intent formulations could be:
I'm not able to @login
I'm unable to @login
I can't @login
It is impossible to @login



Example 5 - Change order

Answer: 'To cancel or change an order you'll need to contact the seller and ask him to change it for you.'

4 intents have been created:

  • first one: when action is asked in the form of a verb and concerns the entire purchase
  • second one: when action is asked in the form of a verb and concerns a particular item of the purchase
  • third one: when action is asked in the form of a noun and concerns the entire purchase
  • fourth one: when action is asked in the form of a noun and concerns a particular item of the purchase

Entities used:
@purchase_actions_verbs
: change, update, modify, edit, cancel, delete
@purchase_item_actions_verbs
: change, update, switch, modify, edit, cancel, delete, remove, add
@purchase_actions_nouns
: change, update, modification, edit, cancel, deletion
@purchase_item_actions_nouns
: change, update, switch, modification, edit, cancel, deletion, removal, add
@purchase
: purchase, order, package

First intent formulations could be:
I need to @purchase_actions_verbs my @purchase
I want to @purchase_actions_verbs my @purchase
How can I @purchase_actions_verbs a pending @purchase?
How do I @purchase_actions_verbs a pending @purchase?
How to @purchase_actions_verbs my @purchase?
Can I @purchase_actions_verbs a pending @purchase
Is there a way to @purchase_actions_verbs a pending @purchase?
Can you help me @purchase_actions_verbs a pending @purchase?
I'd like to @purchase_actions_verbs a pending @purchase
Where do I @purchase_actions_verbs a pending @purchase?
@purchase_actions_verbs
an existing @purchase

Second intent formulations could be:
I need to @purchase_item_actions_verbs something in my @purchase
I want to @purchase_item_actions_verbs an item in my @purchase
How can I @purchase_item_actions_verbs something in my @purchase?
How do I @purchase_item_actions_verbs an item in my pending @purchase?
How to @purchase_item_actions_verbs something in my @purchase?
Can I @purchase_item_actions_verbs an item in my pending @purchase
Is there a way to @purchase_item_actions_verbs something in my @purchase?
Can you help me @purchase_item_actions_verbs an item in my pending @purchase?
I'd like to @purchase_item_actions_verbs something in my pending @purchase
Where do I @purchase_item_actions_verbs an item in my pending @purchase? @purchase_item_actions_verbs something in my existing @purchase

Third intent formulations could be:

I need to do a @purchase_actions_nouns to a @purchase
I want to do a @purchase_actions_nouns in my @purchase
How can I do a @purchase_actions_nouns to a pending @purchase?
How do I do a @purchase_actions_nouns to a pending @purchase?
How to do a @purchase_actions_nouns to my @purchase?
Can I do a @purchase_actions_nouns to a pending @purchase?
Is there a way to do a @purchase_actions_nouns to a pending @purchase
Can you help me to do a @purchase_actions_nouns to a pending @purchase?
I'd like to do a @purchase_actions_nouns to a pending @purchase
Where do I do a @purchase_actions_nouns to a pending @purchase?
Do a @purchase_actions_nouns to an existing @purchase 

Fourth intent formulations could be:
I need to do a @purchase_item_actions_nouns of an item to my @purchase
I want to do a @purchase_item_actions_nouns of something to my @purchase
How can I do a @purchase_item_actions_nouns of an item to my pending @purchase?
How do I do a @purchase_item_actions_nouns of something to my pending @purchase?
How to do a @purchase_item_actions_nouns of an item to my @purchase?
Can I do a @purchase_item_actions_nouns of something to my pending @purchase?
Is there a way to do a @purchase_item_actions_nouns of an item to my pending @purchase?
Can you help me to do a @purchase_item_actions_nouns of something to my pending @purchase?
I'd like to do a @purchase_item_actions_nouns of something to my pending @purchase
Where do I do a @purchase_item_actions_nouns of an item to my pending @purchase?
Do a @purchase_item_actions_nouns of something to my existing @purchase `


You're now ready to build invincible intents! 💪

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